Liberty Mutual Mailer Boosts Website Traffic
Pop-up Mailer • Print Ads
- When Liberty Mutual launched their ‘Life After Liberty’ portal, the iPad craze was in full swing, so the marketing team wanted to premiere one in this mailer.
- Hoping to drive traffic to the portal, they were looking for an economical but unique format for captivating their mobility-minded audience. A simple pop-up format delivered the goods.
As seen below, Google Analytics proved the week of the mailing to be a big success!
See the impressive results below for your Life After Liberty mailer … almost 10% of the mailer recipients went to the LAL site in the past week!